Driving Politics
Home >Miscellaneous Issues > Propaganda > Wales Launches Smiley Speed Camera Campaign 
Print It Email It Tweet It

Wales Launches Smiley Speed Camera Campaign
Wales' slick new advertising campaign wants to make speed cameras your friend.

Smiley Speed Camera
Rocked by public mistrust of speed camera enforcement, Welsh officials are launching a slick public relations offensive to improve the device's image. The South Wales Safety Camera partnership's new marketing campaign features a happy speed camera cartoon character in advertisements on buses and highway rest stops. "We don't want your money, we don't want your licence, we just want to save lives," reads the new slogan for the speed cameras.

Angharad Neagle, with the camera partnership said, "Our smiling, winking character gives the speed camera a friendly appeal, it gives it an identity... We want to move away from the £60, three points image and to show motorists that speed cameras are their friends."

In 2002, the friendly cameras issued 221,700 tickets collecting £13.3 million (US $25 million) in revenue. Across both England and Wales, combined revenue from the cameras has reached nearly $900 million (US) since their introduction.

Article Excerpt:
Paul Smith, founder of the anti-cameras group SafeSpeed, said, "These cameras are just designed to catch responsible motorists who have never had an accident but are going a few miles per hour over the speed limit."
Source: Speed cameras' lousy image set to change (Western Mail (UK), 3/17/2005)

Regional News:
Other news about Wales

Permanent Link for this item
Return to Front Page

Related News
Canada: City To Pay $200k For Photo Radar Propaganda Campaign

New Jersey: Camera Company Uses Deceptive Crash Footage

State Governors Honor Red Light Camera Company Front Group

Maryland: Traffic Camera Company Implements Propaganda Campaign

Traffic Camera Company Embeds Former Spokesman At Arizona Republic

View Main Topics:

Get Email Updates
Subscribe with Google
Subscribe via RSS or E-Mail

Back To Front Page

Front Page | Get Updates | Site Map | About Us | Search | RSS Feed Driving politics