3/12/2005Virginia DOT Buying $163,000 Apology Ads
Virginia's Department of Transportation is spending thousands to apologize for botched local highway projects.
The Virginia Department of Transportation is spending thousands advertisements in Hampton Roads, Virginia to apologize for massive problems with a local roads project. Parts of the new I-64 roadway project are already falling apart. The enterprise is $50 million over budget and years behind schedule. The work is causing significant delays for commuters.
"We'd like to offer you an apology," VDOT-sponsored radio ad said. "VDOT. We're keeping you on the go and in the know."
The radio and newspaper ad campaign will cost state taxpayers $163,000. Virginian-Pilot columnist Kerry Dougherty responds, "Frankly, the only thing more annoying than the massive ineptitude on the interstate is that an apology for it costs us money."
I can think of a more sincere way to apologize to Virginia motorists. How about having the head of VDOT march up and down I-64 wearing a sandwich board that says "I'm Sorry" for a couple of weeks? He could knock on the windows of stalled motorists and pass out $163,000 worth of sandwiches.Source: Now we're even paying for VDOT to apologize (The Virginian-Pilot, 3/12/2005)
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